In today’s image-driven world, a picture is worth a thousand words, and perception is reality.
Each graphic you use with your website, content, advertising, or signage conveys a message about your brand. Your customers should remember that image as a lasting and positive experience.
You can follow up image-testing with perceptual questions that probe into a campaign’s deeper messaging. Are you conveying the opposite of what was intended? Are you ensuring that your content will gain the positive awareness, trial, and usage that every successful campaign must deliver?