Test All Media’s patented technology allows you to compare two shows/films against each other and determine when the audience loses interest in one show and moves to the other.
There are many elements in radio and TV/film programs. Test All Media allows you to dive deep into a show and learn what kinds of things excite the audience and what types of things turn them off. A respondent can be asked what they think about a certain feature when the segment is broadcast. When a new character, personality, or talent is added to a show, you can canvass the audience to determine how they fit in and make adjustments based on audience feedback.
Research can be about respondents’ memories/perceptions of the content, or they can listen to content in the survey and answer questions about it.